On May 10, 2024, Zhang Guoqing, Member of the Political Bureau of the CPC Central Committee and Vice Premier of the State Council, delivered a speech at the opening ceremony of 2024 China Brand Day events in Shanghai. Chen Jining, Member of the Political Bureau of the CPC Central Committee and Secretary of the CPC Shanghai Municipal Committee, Zhang Yuzhuo, Chairman of SASAC and Luo Wen, Minister of the State Administration for Market Regulation also delivered speeches. China Minmetals participated in 2024 China Brand Day China Brand Expo for the first time with its corporate brand image. Wang Jiezhi, Deputy Party Group Secretary and Director of China Minmetals, was invited to attend the events and visited the China Minmetals exhibition area to provide guidance.

In the exhibition area, China Minmetals primarily showcased its primary responsibilities and key business, i.e., metals and minerals. Combining China Minmetals' unique features with modern exhibition technology, the display included multimedia presentations, deep-sea mining models, a brand culture wall, physical product exhibits and other forms with guide. It focused on the distribution of the company's domestic and international mines, world-class mine projects, a whole industry chain channel, cutting-edge technological products, major projects, technological innovations, etc., which effectively highlighted China Minmetals' brand image as a global mining enterprise.

A brand is an important symbol of high-quality development and a fundamental support for boosting China's strength in product quality. In recent years, China Minmetals has considered its brand as the cornerstone for achieving lasting greatness and sustainable development. Therefore, it has redoubled efforts to shape its brand image and continuously optimize its brand system. This has resulted in a brand lineup led by the China Minmetals corporate brand, with its sub-brands acting as supporting roles. With the goal of creating a world-class brand, China Minmetals has steadily advanced major project construction, key technology innovation, intelligent & digital operations, green & low-carbon development, social responsibility fulfillment, and corporate culture building, to enhance both its hard and soft power, and gradually achieve the harmonious coexistence of the corporate brand and its strategic objectives.

This year's China Brand Day events were co-hosted by National Development and Reform Commission, State-owned Assets Supervision and Administration Commission (SASAC), State Administration for Market Regulation, and China National Intellectual Property Administration. The five-day events can be participated both online and offline. Offline activities included the opening ceremony of 2024 China Brand Day events, China Brand Development Summit, China Brand Expo, and many other brand-focused events.