Home > News > Minmetals News
China Minmetals Corporation 2024-12-31
On December 12, 2024 World's 500 Most Influential Brands which enjoys worldwide fame and recognition was released in New York. China Minmetals, with its outstanding performance in the metals & minerals industry and brand influence, ranked 190th on the list in its first year of participation. Among the 50 Chinese brands included, it placed 17th and was the highest-ranked among the 21 new brands on the list.
Compiled by World Brand Lab, the World's 500 Most Influential Brands is judged on the basis of a brand's global influence. Based on three key indicators of brand influence, namely, market share, brand loyalty, and global leadership, World Brand Lab tracked more than 8,000 leading brands around the globe to pioneer the World's 500 Most Influential Brands list. The list is considered one of the most authoritative rankings for measuring global brand influence, with its results highly regarded by the international business and academic communities. The World Brand Lab has been compiling the analysis report for 21 years.
The United States dominated the list with 187 entries, with Apple, Microsoft, and Amazon occupying the top three positions. With 50 entries, China surpassed Japan's 42, securing the third position.
As one of China's largest metals & minerals enterprises, China Minmetals has taken the lead in opening up a whole industry chain channel from resource acquisition to exploration & survey, design & construction, mining & beneficiation, smelting & processing, and to trade & logistics, and formed a business system mainly composed of metals & minerals, metallurgical construction, trade & logistics, and finance & real estate. In recent years, while continuously enhancing its core functions and competitiveness, China Minmetals has expanded its efforts in brand leadership. To be specific, it has reshaped its brand organizational structure and renewed its brand identity system. It has also diversified brand presentation formats and fulfilled its corporate social responsibilities. As a result, its brand performance and influence have been steadily growing.